5. The word “kerfuffle.”
4. I’m not calling it “Web 2.0” because it’s just so over.
2. Using. Periods. After. Every. Damn. Word.
1. Blogging with Britney Spears’ baby on your lap.
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Robert Scoble has created a “Fun With Search Engines” experiment involving the nonsense tag brrreeeport. Scoble’s search engine prank then morphed into how to get on the blogging A-List with a powerful headline, so I thought I’d join the fun.
If any of you brrreeeport players want tips to help you compete, try this:
In line with my advice to study advertising copy that works, I thought I’d share what many consider to be the most successful sales letter ever.
The following is an excerpt from the classic direct-mail piece that generated an estimated $2 billion in revenue for The Wall Street Journal. I’ve seen adaptations and straight rip-offs dozens of times.
Here’s how it starts:
Using words that work with the people you’re trying to persuade.
Don’t reinvent the wheel. Study and draw inspiration from great copy that works.
I’m not talking about copy that you personally think is great. It’s a mistake to judge advertising like regular people do – as entertainment. Madison Avenue has a great gig producing short entertainment pieces called commercials that often don’t sell much of anything.
I’ve been thinking a lot lately about the push for mass adoption of business blogging, and how the generally snarky tone that pervades the blogosphere would work out in conjunction. I started to write an article explaining why snarky will kill sales materials, and how it may not even be a good idea for a conversational business blogging voice (even if you’re naturally sarcastic and cynical).
I then started to think about what really bothered me about the whole snark thing. And it boils down to this: some people are trying to be “blog snarky” when it’s not really who they are offline.
They’re not naturally sarcastic and cynical, they’re just pretending to be. So they end up saying things online they would never say to a person’s face, thereby dragging down the level of discourse just a bit more.
There you have it. You just can’t go wrong reading this article.
I’ve guaranteed your satisfaction. Those are powerful words, right?
But what does my guarantee really mean? What if you think this article is actually marginal at best? There’s no money to return. And I can’t give you back your valuable time if you feel it was wasted.