Sometimes, you just have to muster your courage and do something Big. It might mean making a brave statement with your content, or creating a splash by launching something new and amazing.
On Monday, Brian Clark shared a strategy for telling a more gripping story by using the framing power of contrast. And he showed off an example, with a nifty animation video about our StudioPress Sites. One warning: This isn’t a technique for the wishy-washy. Use it when you have something bold to say.
On Tuesday, guest writer Cheryl Tan (who happens to be one of our Certified Content Marketers) let us know how we can get over our nervousness around creating video. She includes a way you can jump right into the deep end of video production — without getting overwhelmed.
And on Wednesday, Jerod Morris talked all the reasons he loves his favorite bold content strategy — broadcasting his podcast recordings live. Working without a net can be scary, but it also brings some great rewards.