Advertising Archives - Page 2 of 6

Written by Stefanie Flaxman | September 11, 2015 | 0 Comments

3 Resources to Help You Pinpoint and Thrive in Your Niche

“Drive-thru Bakery.”

That is the ad copy on a billboard for McDonald’s on Fairfax Avenue in Los Angeles.

Did you know the fast-food chain also serves baked goods? Now you do.

If you’re a busy Angeleno, why spend time parking and going in to a coffee shop to get a muffin or croissant when you can visit the convenient drive-thru bakery?

Since McDonald’s knows how to consistently serve its customers in new ways, the business thrives in the fast-food niche.

This week’s Copyblogger Collection is a series of three handpicked articles that will show you:

How to determine if you’ve found the right niche
How to express yourself with your content and get more business
How to create the ultimate message for your clients and customers

Bonus tip: before you study the following lessons about pinpointing your niche, create a brand statement to clearly define what you do and whom you serve.
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Written by Rainmaker.FM | August 19, 2015 | 0 Comments

Get More Clients With An Online Lead Generation Strategy That Works

Everyone’s fixated on getting traffic, whether paid or organic. As if, somehow, this will unlock the door to a flood of new clients.

Truth is, traffic should be the last thing on your mind. Sure, you need it, but if you don’t have the right marketing system in place that attracts leads and properly nurtures them over the buying cycle, you’re just burning cash with any form of online advertising.

Today on Unemployable, Brian Clark shares the exact marketing system he used to attract more clients than he could handle back in the day. Plus, Brian reveals the tweaks that make this rock-solid system work today and into the future.

Native Commerce: Media That Makes Real Money

This podcast began with the mantra “media not marketing.” In other words, valuable online content does the job that marketing is supposed to do, but instead of people avoiding it, they seek it out.

Once you have an audience, you can intelligently determine what people want to buy. Not with random ideas and guesswork, but by serving the problems and desires of a group of real people.

There’s a new buzzword for this process: Native Commerce. In short, this means an integration of media and related products and services developed and owned by the media company itself, not by outside advertisers.

That’s the Copyblogger model. It’s also the model of today’s special guest, Ryan Deiss of Digital Marketer, and his portfolio of commerce-powered media sites.

Proof that Stories Can Increase the Value of Even ‘Worthless’ Items

Marketers are agog over stories. For good reason.

Your stories lift a prospect out of her ordinary world … and then take her on a journey that ultimately leads to a vision of herself as a better version of herself.

In 1984, Apple brought its own story to the market, one in which agile, nonconformists can break the mold … liberated by a busty Norwegian body builder wielding a sledgehammer … we’re, of course, talking about the 1984-inspired “Think Different” campaign.

But do stories really enhance a company’s products? Its reputation? Is there evidence? Rough Draft host Demian Farnworth thinks there is, and in this episode he reveals a strange bit of evidence.