Editor’s note: On August 28, 2014, Google ended their Authorship program. To discover what this means for you as an online content creator, check out this post by Sonia Simone.
Mention the words “Author Rank” and online writers typically cock their heads or raise an eyebrow.
They’ve more than likely heard of it, but defining it is an entirely different animal.
That’s because it refers to a nebulous Google algorithm that seems more legend than reality and can often cause confusion.
Yet, if you’ve been following us over the last five posts in this series you probably realize that the developments behind Author Rank (Google+, Search + Your World, and authorship markup) will help you drive more traffic to your website, increase your online visibility, and establish your online authority.