I have a love/hate relationship with a soap company.
About five years ago, I stumbled across their products online. They boasted rare and unique scents and naturally-sourced ingredients. They were irresistible (to me, anyway). And their prices seemed reasonable.
So, I placed an order. And that’s when my troubles began.
I had to share my email address to complete my transaction. You know, to “receive an order confirmation.”
Within days, I found myself receiving marketing email after marketing email. Coupons. Special sales. New soaps. New scents. Free shipping.
I imagined their marketing department high-fiving one other and saying, “We’ve got one on the line. Quick! Reel her in!”
And you know what? The products I received were exceptional. They smelled amazing (I’m a sucker for a unique scent). So, I stuck it out for a while. But not forever.