It’s good advice, but it’s nothing new. You’ve probably known from the beginning that being able to interest readers is a crucial part of growing a popular blog.
It’s pretty obvious that no one is going to stick around unless they find your blog interesting.
But how are you supposed to do it exactly? How can you “be interesting?”
Far too much of what we write about attention and interest is abstract. We talk about differentiation, value, and triggers — all useful concepts, but you can’t point to them.