Pamela Wilson just launched a book — Master Content Marketing — and a podcast played a key role in the project from idea inception to launch. She dishes on the details in this episode of The Showrunner.
Having a powerful launch is important, but it isn’t everything. “The biggest danger to an author,” says Jeff Goins, “is spending all their energy on a launch.”
Publishing your book is the first step in a long game. A published book isn’t urgent, so authors need to get out there, start banging the drum, and keep on banging it for a long time post-launch.
The trait that separates authors who succeed at getting their books in front of their intended audiences, and those who do not, comes down to perseverance.
The #1 New York Times bestselling author of 12 books, Jennifer Weiner, took a few minutes to talk with me about the writer’s life, her new memoir, and Revenge of the Nerds.
Before her prolific career as a novelist, Ms. Weiner started out as a small town newspaper reporter and freelancer, before signing her first big book deal for her novel Good in Bed (2001).
Since then, her books have spent more than five years on the New York Times bestseller list, she has had a novel made into a major motion picture — In Her Shoes, starring Cameron Diaz and Toni Collette (2005) — contributed op-eds to the New York Times,, executive produced a TV series, and published a children’s book (The Littlest Bigfoot).
In this special edition of the show, two writers joined me to opine the death of one of the most influential forms in the history of the written word. I posed the question that many great writers have pondered stretching across the last two centuries …
Is the novel dead? And maybe a more up-to-date version of that question is, did the internet kill books?
In this podcast episode, Chris Ducker sits down with Jay Baer to learn exactly how to become a New York Times bestselling author! Get your notebooks ready!
Book marketing is a topic that has come up a lot for me lately. As many of you know, I’ve just wrapped a book that has been traditionally published a while back.
Earlier this year, I interviewed Farnoosh Brock about her book on juicing, and her grassroots approach to marketing it — which worked very well for her. This time you will hear a different approach — a mix of old and new techniques, with some long-term brand building as the backbone.
The timing of your book’s launch is important. But how important is it? Here’s what really matters when you’re ready to launch your book.
In the words of Jeff Goins, “It’s really hard to launch too late and it’s really easy to launch too early.”
A good launch can make a book, while a bad launch can damage your credibility as an author, as well as have a negative effect on sales.