When I review applications from students in our Certified Content Marketer training program, I get to read some great content.
And giving feedback on headlines to make them more powerful is one of my favorite parts of the process.
My reason for that is simple. No one will ever know how good your content is if your headline doesn’t show why it’s worth someone’s time.
The problem is: specific, benefit-driven, intriguing headlines can be mistakenly associated with clickbait — headlines designed to trick someone into clicking on an article, podcast episode, or video.
Conscientious content marketers want to avoid that stigma. But too often that leaves us with vague headlines that don’t attract the right people and don’t show that you have the exact solutions they need.
I have a remedy for this predicament.