Way back in 2011, Steven Bristol and Allan Branch, a couple of strapping entrepreneurs with in-vogue facial hair, decided to poke fun at infographics — with an infographic.
The title said it all: “Infographs are Ruining the Internet.” (“Infograph” is their terminology used for the purpose of their content.)
Now, the Bristol and Branch infographic simply amounts to amusing facts about infographics — none of which are true.
Here are some fake-fact highlights:
- 23 percent of infographs cause puppies to cry
- 67 percent of people who read infographs love them
- 356 calories are burned in the creation of an infograph
One “fact,” which was really a prediction, said that “By 2012 all blog posts will contain infographs.” Joking aside, the infographic has certainly grown to be the darling of the content marketing world.
But what exactly is an infographic?