Have you ever been reading an article — say it’s on content marketing — and you spot a strange word?
You realize you have no clue what it means. It wouldn’t be so bad if the writer only used the word once, but the concept is central to his point.
I’m talking about words and phrases like:
- Exit rate
- Key performance indicator (KPI)
- Native advertising
- Owned media
- Page rank
- Unique selling proposition (USP)
Those are all words that you, dear content marketer, should know, since they are key parts of the art and science of content marketing.
Well, at least you want to appear well-acquainted with them. That way, when a client refers to “owned media,” you either know what he’s talking about or feel confident that you know where to look to find out what it is.
If that sounds like you, then we’ve got the perfect resource. Our new Content Marketing Glossary will help you quickly answer any questions you might have when it comes to content marketing.