Last week, Brian Clark announced he was going to be joining us regularly this year on the blog.
On Monday, Brian actually came back to the blog. (We’re very happy.) He offered us a post that outlines three simple steps to crafting a content marketing strategy that works. Since “simple” steps aren’t necessarily “easy” steps, look for lots more details from Brian in the weeks to come. But this one will get your engine started.
I also published our “Content Excellence Challenge” prompts for January. I hope you’ll join us on these — they’re two fun (and not too tough) challenges that will make you a better, more creative professional. The prompts will change each month — and at the end of the year, you’ll be 16 percent taller and 73 percent better looking.
Or, perhaps more realistically, your content will be a lot better. Which is nice as well.