A sales page lies at the end of the conversion path.
When a prospect arrives on that page, it’s the result of a lot of planning and hard work.
So the next part really sucks.
Because most of those visitors will leave the page without buying anything.
Fortunately — a small silver lining — there are ways to reduce the number of leavers. Some of those people leave as a result of totally avoidable mistakes we’ve made when writing the sales page.
Let’s go through five of these mistakes, one by one, and figure out how to correct them.