How would you like to sell more of your products or services … without increasing your traffic?
If that’s your goal, then you need to improve your conversion rate. Which is a very wise goal — I know I’m always looking for the tweaks or additions that can optimize the performance of my sales pages.
The slightest changes to a headline, one item in a bulleted list, or the overall picture you paint can pay off in massive ways.
Sometimes even seemingly tiny changes — the headline color or the words you use on your buy button — can double your sales.