First things first: Our workshop on effective selling with Tim Paige is back on the schedule!
We had to adjust the calendar, but we’ve got Tim set to teach us his low-pressure but effective techniques for sales. We’ll host the workshop (it’s free) on Tuesday, June 26 at 12:00 Noon Eastern U.S. Time.
I’ve had a sneak peek at Tim’s presentation, and I think it’s going to be very, very useful. And you don’t need to somehow get a “sales personality” to make it work.
This week, we got into the sadness of crummy email marketing, the delight of writing productivity, and the puzzle of why anyone ever treated marketing and selling like they were two completely different things.
On Monday, Stefanie Flaxman talked about how weak email marketing is even weaker than Nickelback. (Wow.) Apologies in advance for any earworms that might get stuck in your head.
On Tuesday, Loryn Thompson took the “woo woo” out of journaling, and applied her data nerd skills to looking at what a daily journaling habit did for her writing — and how to fine-tune your habits so you can make more progress on the goals that matter to you.
And on Wednesday, I asked whether there’s still a difference between sales and marketing. Spoiler answer: Yes, but the line is a lot blurrier than it used to be.
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This was a short week on Copyblogger, as we took Monday off in observance of Memorial Day.
On Tuesday, Stefanie Flaxman wrote about one of my favorite topics — the Necessary Mess, and why writers need it. She gives some helpful tips on how to get comfortable with the funky stuff that comes before the greatness.
On Wednesday, I wrote about a topic that’s been much on my mind: the apparent paradox of automation in marketing. At a time when we’re not so sure we do welcome our new robot overlords, “automation” can feel creepy or even scary. But the real role automation can play for digital marketers is very different from how the aggressive language might make it seem.
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Reminder: Today at 11:00 a.m. Pacific / 2:00 p.m. Eastern, Rainmaker Digital CEO Brian Clark and Ricardo Bueno from RightMessage are hosting a Free Web Personalization Workshop.
You’ll learn how to increase your opt-ins (and sales) by personalizing your landing pages and sales sequences.
We love subtle tactics and cutting-edge strategies on Copyblogger. But we’re also very conscious of the fact that 90 percent of copywriting and content marketing success comes from executing fundamental skills really well.
Just like Napoleon Dynamite, this week we’re rolling up our sleeves and working on cultivating some great skills.
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The phrase “ethical marketing” has always struck some folks as an oxymoron. Isn’t “marketing” just another word for lying, deceiving, and manipulating someone into buying a product or service?
Yeah, no.
There have always been plenty of good folks in the selling and marketing game. They just tend to be a little less noticeable than ones who rely on high pressure, tricks, or downright deception.
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On Monday, I unveiled our new Copyblogger book club. We’ve been having a great time working through Ursula Le Guin’s Steering the Craft, and we’d love to have you with us!
On Tuesday, webinar “gun for hire” Tim Paige swung by the blog to talk about one of the things that can make webinars so awkward — that creepy tension that builds while you’re waiting to find out what the presenter is trying to sell. Tim has a surprisingly simple solution … as well as a brand-new course he’s going to be teaching with Copyblogger on persuasive presentations.
On Wednesday, I talked a bit about ethical, effective ways we can use webinars to promote our businesses. And I touched on a few key points I’ve learned from Tim about how to keep things graceful.
I also let you know about a workshop we’re going to be holding next week, on Tuesday, May 15 at 12:00 Noon Eastern U.S. Time, all about how to structure a webinar so you can maintain a great relationship with your audience and sell your product or service to the right folks.
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