This week, we offered concrete ways to make your content more memorable, more compelling, and more attractive to your audience. The three blog posts and podcast episodes I highlight below each give easy-to-implement advice that can transform your work.
On Monday, Loryn Thompson kicked us off with a post about respecting your audience’s intelligence and finding that “sweet spot” between writing that’s dumbed-down and writing that’s overwhelming. She talks about creating content that gets our audiences into the “Flow” state, which can lead to real transformations.
On Tuesday, Brian Gardner, founder of StudioPress, swung by with a resource to help you make your site design as brilliant as your words. It’s a free ebook written by our ultra-talented VP of Design, Rafal Tomal — who walks you through making great choices for your WordPress theme, site colors, typography, and layouts. No additional opt-in is required, so you can just go grab it!
And on Wednesday, I wrote about a content mistake that I see a lot — content that takes too long to get to the point (or, sometimes, lacks a solid point at all). You’ll learn three simple steps that will help you create more focused, engaging work.