Eenie meenie miney mo …
You likely have used the “eenie-meenie-miney-mo method” when making an inconsequential decision.
That’s the opposite of how you should make decisions regarding the look of your content and the message you want to communicate.
Your content needs to be a carefully crafted presentation that is the result of intentional choices.
Those focused presentations, in contrast to the outcome produced by the eenie-meenie-miney-mo methodology, create an experience for your audience members that make them happy to receive your content — and even happier to take the next step and do business with you.
This week’s Copyblogger Collection is a series of three handpicked articles that will show you:
- How to get more people to read your content
- How to fully engage your readers’ brains with images
- How to boost the conversion rates of your call-to-action buttons
As you work your way through the material below, think of the following lessons as a mini course for producing stunning and persuasive content.