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My Favorite Business Model for a Breakthrough Digital Business

a business model and a breakthrough

It was the end of 2008. Something you might remember about that year — in October, the markets took a nasty fall and the global economy melted down.

I was the sole breadwinner for my family. The company I worked for was going through round after round of layoffs. The well-paying, secure job I’d had for five years looked likely to evaporate underneath me.

I had some savings, but not a ton. I had a mortgage and preschool for my three-year-old to pay for, as well as silly habits like buying groceries and having health insurance for my family.

I had been noodling around with business ideas, but I hadn’t gotten serious.

In the final few months of 2008, I had to get serious. Early in 2009, I took the leap. Here’s how I did it.
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How Becoming a Digital Entrepreneur Helped Jarmar Dupas Get His Life Right

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This week’s guest aspires to help you get your money right. He wants to assist others in taking back their purchasing power. He is Jarmar Dupas, and he is a Digital Entrepreneur.
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4 Creative Models for Finding the Right Niche for Your Online Business

how to find and focus on the best niche

If you want your marketing to work, you have to focus.

You have to understand who your message is for, then speak to that person.

And you have to craft your offers to serve that person. Present options that appeal to her, that are in line with what she’s willing to spend, and that will benefit her in ways she cares about.

In other words … you need to specialize. You don’t have the budget to blanket the earth in ads that appeal to everyone, and neither do I.

One of the first things people do when thinking about building a business online is rush to identify their “niche.” And that isn’t wrong … but it’s more complicated than it might seem at first.
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Why Trusting Your Instincts Can Lead You to Your Passion

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This week’s guest is obsessed. She has a burning passion for creating freedom not only in her own life but also in the lives of others. She is Raubi Perilli, and she is a Digital Entrepreneur.
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The Power of Not Being Stubborn

un-ed-feng

What do advanced sports analytics have to do with digital commerce? Well, everything — at least when it comes to the story of Ed Feng and his site The Power Rank.
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How One Successful Digital Entrepreneur Stays Entertained by Her Business

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Sarah Morgan may rub some people the wrong way with her dedication to naps, her casual approach to online interaction, and the occasional curse word in an email. But make no mistake: she’s serious, works hard, and has found a way to create a lucrative digital business that keeps her, above all, entertained.

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