As I’ve said before, overcoming perfectionism is not an excuse to publish sloppy or uninspired writing.
Content that works for your business is not only clear, accurate, and educational, it also gives insight into your values. And if it doesn’t contain aspects that make it memorable, it’s not going to work.
Of course, memorable content doesn’t automatically lead to conversions. But forgettable content amounts to time and energy you spend on work that doesn’t move prospects closer to making purchases.
Memorable content makes an impact on your audience members’ lives … and when they’re ready to buy something you offer, your product or service will be the only reasonable choice.
So when it’s time to edit an article into a winning presentation, where do you start?
Here are five smart strategies that help turn your drafts into memorable content.