About four years ago, I wrote about the idea of “Content Shock” — and maybe I was a tiny bit snarky about it.
“Content Shock” is Mark Schaefer’s term for the point when there’s so much content published every day that we’re all drowning in it — and content stops working.
I stand by my original response, which is that we’re (still) not suffering from a glut of good content.
Audiences have excellent crap detectors. They tune out the junky stuff, and keep responding to the good stuff.
But I underestimated the difficulty of implementing the advice to “create more good stuff.”