Ever heard of the seven deadly sins? They were originally a roadmap for avoiding moral pitfalls that included sloth, envy, and greed.
Today, these seven pitfalls frequently appear in popular culture, including the thriller film Se7en and the Morgan Spurlock documentary television series 7 Deadly Sins.
If you perform a quick online search, you’ll also find playful examples, such as the YouTube video that features examples of each deadly sin taken from various episodes of Spongebob Squarepants. No, I’m not kidding.
With the seven deadly sins all over television, film screens, and social media, I started mulling over the major moral pitfalls of email marketing. Wouldn’t it be great to have a roadmap for email marketing, too?
In this post, you’ll discover the seven email marketing sins we should avoid and the seven desirable email marketing virtues we should work hard to cultivate when creating an email marketing strategy.