Here’s a scary thought:
What if your content marketing actually works? What if you get all the clients you want? Will you be able to handle them?
Those are important questions every service provider needs to answer honestly because there is often a disconnect between what we say we want and the actions we take.
Fear of success can prevent us from crafting the bold, strategic plans that will grow our businesses. Without realizing it, self-doubt causes us to make weak and safe moves that limit our potential — because we’re unsure if we’re capable of managing a full roster of clients.
Self-doubt will arise in any business journey, but if you prepare for the healthy, sustainable relationships you want to have with clients, you’ll be one step closer to attracting and winning over prospects with confidence.