Back in 2006, Gary Vaynerchuk started a daily video show that turned wine criticism on its head. More importantly, it took his family wine business from $3 million-a-year to a $60 million-a-year ecommerce juggernaut.
From there, Gary did something that surprised a lot of people, including me. He started a digital marketing agency called VaynerMedia.
Wait … what? Why would someone who could move that level of product want to build a service business? Isn’t that going backwards?