Your bottom line is bottoming out. Your customers are looking elsewhere. Your well of new ideas has run dry. What can you do?
You could turn to your accountant for money-saving schemes, or hire a lawyer to re-structure your business. You could bring in a salesperson to drum up customers.
I’ll bet you wouldn’t think a technique used by designers could help you out of a bad spot.
The technique I’ll outline here is the secret to creating products and services your customers will buy. It’s a powerful way to keep your well of ideas overflowing.