Editor’s note 12/13/17: The Certification program closed to new students on Wednesday, December 13, 2017. If you’d like to be notified the next time we reopen, sign up for the waitlist here.
The other day, I was talking to a friend who has a very cool business. Lots of customers, lots going on, very profitable.
He just has one annoying problem: He’s had a really hard time finding strong writers.
He tried a bunch who have a decent knack for putting words together, but not much understanding of business strategy, so he spent hours (that he does not have) explaining basic copywriting techniques.
The other bunch he tried are strategic ninjas. Also rock stars, gurus, and warriors. The ones who “sell ice to Eskimos.” Who eat powerhouse copy strategy for breakfast. Raw. Whose copy grabs you by the throat and won’t let go.
The only problem is, his customers hate that kind of copy. It doesn’t work — at all — for his audience.
“Dude, I have a whole list of writers I can recommend to you,” I told him. And there was literally a sigh of relief. He’s talking right now with some well-qualified, smart, strategic writers — the kind who don’t make everything sound like a boot camp.
You can get on that list.