You can tell we’re heading into Halloween — around the blog, our thoughts have been turning to topics dark and creepy.
On Monday, Stefanie Flaxman brought up a thorny question — is it okay to use all of those fiendishly effective headline techniques, or do we run the risk of turning our content into “clickbait?”
Stefanie has some strong views on this and advice on how to write headlines that do justice to your thoughtful content.
On Tuesday, Stefanie returned with a story about insomnia, a noisy bird, and the best place to find content ideas your audience will love.
And on Wednesday, I assembled our writing team to talk about a spooky subject — those insidious writing fears. Some of the best writers nurture intense fears around writing (maybe it’s that darned overactive imagination). See if yours is on this list … or add one of your own.