In the last episode of Rough Draft, Demian Farnworth walked you through the magic that is an Upworthy headline as an introduction to a concept called “The 5 Stages of Audience Awareness.”
The actual name is “The 5 Stages of Market Awareness” — a concept originally developed by Eugene Schwartz.
But Demian modified it for our purposes.
Every product or idea goes through these stages. And to maximize your chances of getting noticed (and getting read), you’ve got to know which stage your audience is in.