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Master These 7 Essential Elements for Winning Content [Infographic]

master-content-marketing

Content marketing — ugh, amirite?

We talk about it a lot here. And you’re reading this because you know it’s important. You know it’s what marketing just is these days.

But … it’s so complicated. Especially if you feel like you weren’t blessed with that mythical writer’s gene. That special talent for weaving words together. The ability to take your reader on a journey with every sentence you craft.

I know how it feels to lack confidence in your writing abilities, because that was how I felt just six short years ago.

But it turns out — luckily for all of us — that writing is a learnable skill. And content marketing isn’t nearly as complicated as some people make it out to be.
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Explore the Content Editor Cosmos to Produce Out-of-This-World Writing [Infographic]

Explore the Content Editor Cosmos to Produce Out-of-This-World Writing

“Words are flowing out like endless rain into a paper cup. They slither wildly as they slip away across the universe.”
– The Beatles, “Across the Universe”

So, who’s responsible for taming wild words and presenting them in a straightforward format that’s engaging and educational?

Content editors, of course.

A content editor aids in the effortless comprehension of a writer’s message, and in today’s infographic, we’ll explore the content editor’s universe to discover key takeaways you can use the next time you review and refine a piece of writing.
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Infographics Defined in 60 Seconds [Animated Video]

content marketing glossary - what are infographics?

Way back in 2011, Steven Bristol and Allan Branch, a couple of strapping entrepreneurs with in-vogue facial hair, decided to poke fun at infographics — with an infographic.

The title said it all: “Infographs are Ruining the Internet.” (“Infograph” is their terminology used for the purpose of their content.)

Now, the Bristol and Branch infographic simply amounts to amusing facts about infographics — none of which are true.

Here are some fake-fact highlights:

  • 23 percent of infographs cause puppies to cry
  • 67 percent of people who read infographs love them
  • 356 calories are burned in the creation of an infograph

One “fact,” which was really a prediction, said that “By 2012 all blog posts will contain infographs.” Joking aside, the infographic has certainly grown to be the darling of the content marketing world.

But what exactly is an infographic?
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From 2003 to 2016: The Astounding Growth of Podcasting [Infographic]

a brief history of the rise of podcasting

The playing field has been leveled and the barriers to entry have been torn down.

Every day, people enjoy inspired lives built upon their art, their passions, and their ideas.

Not because someone gave them permission, but because they decided this was their time and they weren’t going to be satisfied if they missed it.

It is no longer a question of whether or not “they” will let you. It is simply: will you?

Starting today, you could create and launch a podcast in 30 days, have it build an audience of rabid fans, and — through the power of podcasting — potentially reach millions of people around the world.

Seems unlikely, doesn’t it? Yet, it happens almost every day.
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3 Sources of Fuel for Sophisticated Content Marketers

copyblogger collection - stimulate your content marketing results

“Don’t worry; she’s nice” is a phrase a friend might comfort you with before you contact someone you don’t know.

Once you hear those words, relief sets in.

If we know “nice” is the preferable way to behave toward others, why is it that we all encounter many people who are not “nice?”

It’s a complicated question. Perhaps everyone has his or her own idea of what “nice” is. Regardless, you have the power to choose your behavior in any given situation. You can be a considerate, respectful person to other people.

“Considerate” and “respectful” are more concrete and less subjective than “nice.”

And while “nice” is a reasonable starting place, effective content marketing has precisely defined characteristics. It’s sophisticated and goes way beyond “nice.”

This week’s Copyblogger Collection is a series of three handpicked articles that will show you:

  • How to seduce blog readers and win clients
  • How to make winning infographics without risk
  • How to delegate content marketing tasks

As you work your way through the material below, think of the following lessons as a mini content marketing course for sophisticated content marketers.
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11 Essential Ingredients Every Cornerstone Content Page Needs [Infographic]

11 Essential Ingredients Every Cornerstone Content Page Needs

Cornerstone content is the foundation of your content marketing plan.

It will help you establish a clear picture of the specific problems you can solve for potential customers.

As I said in Your Cornerstone Content Blueprint: Answers to 9 Common Questions, it can also help you achieve some even bigger goals, including:

  • Getting links to your website
  • Finding new readers
  • Attracting subscribers
  • Ranking in search engines for competitive keywords
  • Highlighting archived material

Accordingly, cornerstone content is vital for both seasoned bloggers and anyone launching a brand-new website.

In this article, we’re going to explain the 11 essential ingredients of a cornerstone content page and present everything you need to know in a handy infographic.

If you want to work on your own site’s cornerstone content with the help of the Copyblogger team, sign up for our Content Challenge below the infographic.
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