Do me a favor, dear content marketer. Type this phrase into Google: “You Are a Writer (So Start Acting Like One).”
Okay, did you do it? What is the top result?
It should be the product page for Jeff Goins’s ebook on Amazon.
In fact, the first entry should be the Kindle version and the second entry should be the paperback version — both on Amazon.
The third entry should be the author’s own product page dedicated to this book.
So, here’s a question for you: Why do you think Amazon has the top result and not the author’s own product page? Got any guesses?
If not, let me explain.