In this episode of Youpreneur FM, Chris Ducker sits down with mediapreneur David Siteman Garland to talk about online course creation.
With the rise of content marketing in the last few years, the amount of information you can find online has been growing exponentially. You no longer have to pay for most information — it’s available for free, and it’s only a few clicks away.
So, does this mean that selling info-products is dead? Not at all. The key is finding very specific problems that your audience has and offering specific solutions. The concept of selling access instead of just information is an important element too.