We’re excited to announce that our Creative Content Foundations class is open for new students!
And we’re launching it at what can only be called a screaming deal — but just for this week.
It’s time! The Creative Content Foundations course (known around our virtual offices as “Lucile”) is just about ready for new students.
I designed this class for new and intermediate content creators, to give you the professional skills that will wow your boss, clients, or customers.
This course will be offered at a slightly ridiculously good price when we launch it, so if you’d like to jump in and get what can only be described as a “screaming deal,” go ahead and get on the interest list.
As always, if you get rolling and decide it’s not a great fit, you’ll have a full 30 days to get a full refund.
Our main goal is to get a lot more people feeling confident about their ability to create meaningful, high-quality content, and to use that content to reach all kinds of practical goals.
You’re not losing your mind.
A constant stream of social media posts on the internet right now promise to pull back the curtain on the next great advancement in usefulness, productivity, or shiny automation engines.
“Howtoism” (aka self-improvement) has been a large part of traditional publishing, and there are more than 45,000 titles in print to prove it. It’s built on planned obsolescence, each new title having the average shelf-life of about six months.
“Beware of technology that claims to solve your problems with more technology.” – Manoush Zomorodi, author of ‘Bored and Brilliant’
The more connected we become, the more our brains get addicted to that sweet hit of clicking on solutions to the problems we didn’t know we had, finding shortcuts to hyper-proficiency, and the answers to our FOMO.
Hey there! This week, Copyblogger combated that terrible, horrible, no good, very bad curse that can plague writers: writer’s block.
Some people don’t believe in it — but if you’ve wrestled with it, that probably isn’t too comforting. We’ve assembled proven ways to prevent writer’s block or blast through it if it does rear its ugly mug.
And if you want an in-depth resource on how to banish writer’s block for good, creating a steady volume of great content like the pros do, you’ll probably want to check out our brand-new course for emerging content professionals — Creative Content Foundations.
We start out with the best of intentions.
We’re going to publish more content. Stick to a schedule. And, of course, make sure all of it is high-quality stuff that people actually want to read.
The first week or two are good … and then …
You fire up your WordPress dashboard. You click to add a post. And you spend more time than you want to admit staring at that depressing expanse of blank white space.
Great to see you again! This week was all about art.
Some people think of “art” as self-indulgent or impractical, but that’s a dangerous myth. We’re talking about the roll-up-your-sleeves work that adds more artistry to your content — which is what we all need to attract our audiences’ attention in 2018.
On Monday, Stefanie Flaxman introduced the power of claiming a creative identity for yourself:
I am an artist.
Making that decision to approach your career (and your life) as an artist will open up all kinds of doors for you, both personally and professionally.
On Tuesday, our Marketing Technologist Will DeWitt highlighted the key balance between technique and artistry that is useful for all of us to find. It would be silly to shun “tricks of the trade” because they somehow don’t seem artistic enough. And it would be just as silly to avoid creative or unusual content because it doesn’t line up with a rigid strategy.
And on Wednesday, I revealed the “ninja trait” that professional artists (including writers) cultivate so they can become successful. Spoiler alert: That trait is reliability — being able to hit your deadlines, produce a substantial volume of work, and publish at a consistently professional level.