In my last Copyblogger article, I talked about how to build an agile content marketing team. This time around, I’m going to focus on how to determine the potential size and reach of your content marketing opportunity.
One way to accomplish this is to see if readers are already displaying a passion for your space. Are they looking for the type of content you’re producing, or want to produce? Are they sharing it? If you create the right content, is there evidence that they would be willing to do so?
Don’t leap to early conclusions just because you think your space is not sexy.