Is 90 minutes of your time worth learning about which headlines actually work online?
Ever wonder why some headlines are better than others? I mean what makes some headlines irresistible and others fall flat?
More importantly, ever dream of actually writing headlines that clothesline people and then flings them into your article so they read every word of it?
Then listen on …
We use ConvertKit for our email marketing and proudly recommend them as a marketing partner.
Find out more here.
Your blogging and email marketing efforts are like chocolate and peanut butter.
The nutty crunch of peanut butter and the sweet bliss of chocolate are each great solo. But when combined, you get Reese’s Peanut Butter cups — the #1 selling candy in the United States.
You can get that same kind of best-selling synergy with a content marketing strategy that smartly combines blogging and email marketing.
The white plume of smoke that rose above The Vatican on March 13, 2013 signaled the dawning of a new Pope in Rome.
Meanwhile, halfway across the world, a plume of black smoke rose over Mountain View, CA as last rites were read to a content distribution legend.
Google Reader is dead, put down by the hands of its maker.
The beloved RSS reader will be laid to rest officially on July 1, making the next 3+ months a requiem … for a stream.
Imagine you’re having a discussion with a talkative, hyperactive teenager.
The conversation goes something like this …
We went to the mall, and like, there was this fire in the mall. And we went from there to the movies, but we didn’t have any money and anyway the popcorn machine was broken, and so we didn’t really want to go to the movies without popcorn. But right after that we went to have some pizza and there was this creepy guy outside the store. But listen to this — because that’s not the best part. The best part is that Sylvie dumped Josh, and like, they ran into each other in the street …
Annoying right? Then why do we so often write our web copy just like that teenager talks?
I gotta say, if Clark would let me, I’d write up one of these theme updates for you every week.
Our StudioPress team has so much cool stuff going on building premium WordPress themes. I can barely keep up with all the ways they’re making WordPress websites better, and your life online a piece of cake.
So, let me try in this quick post.
One of the things you’ve heard from me over and over is to focus on subscriber acquisition as the main focus of blogging. Getting people to voluntarily pay attention to you over time is your goal, because it’s the cornerstone of permission marketing.
Whether you’re dealing with RSS or email subscriptions, not all subscribers are equal. People abandon RSS readers, ignore your content without unsubscribing, or simply don’t check in all that often.