This week, we have some resources to help you actually Sell the Thing.
Because you can create magnificent content all day long, pull together a wonderful audience, and produce a glorious product or service. But if you lack the skills to Sell the Thing, you don’t get the benefit of all that hard work.
On Monday, Stefanie Flaxman outlined crucial “survival skills” for service providers — the ones that will help you set boundaries and actually enjoy your clients.
On Tuesday, Chris Garrett shared some simple ways to get started with relationship-building webinars. We’re cooking up a very cool resource for you that goes deep into this topic — and you can get a running start with Chris’s post today.
And on Wednesday, I wrote about the discomfort a lot of folks feel when they think about selling — and what selling is really about. If you prefer audio, there’s a podcast version of the post on Copyblogger FM.