The latest social media marketing articles and advice from Copyblogger. For an introduction to social media marketing, check out our social media marketing tutorials.
I know. I know. I know.
“Viral” is an actual term people use to describe wildly popular content that has spread across a variety of distribution channels, landing in our Twitter feeds, Apple News updates, text messages, and emails from Uncle Sue.
But I still don’t like the word.
When “going viral” is a goal for a piece of content, it puts me a little on edge.
Viral content may feed your ego, but it doesn’t necessarily feed your business.
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On Monday, our good and wise friend Andy Crestodina showed the difference between optimizing for search engines and optimizing for social shares. He also gives us a nice piece of advice about how you can get really crafty and do both.
Proofreading might not seem exciting, until the day you publish a post with the headline Making that Shit into the Next Phase of Your Career. Don’t let that happen; read Stefanie’s Tuesday post.
On Wednesday, Brian Clark reminded us that search and social get all the attention, but it’s email that pays the bills. He explains why email is the most important content distribution platform you have … and reveals that my favorite analogy for how to treat your audience has always given him the jitters. (Do you agree with him? Let us know in the blog comments! …)
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It’s as if they live in different countries: Searchlandia and Socialstan.
Search optimizers and social media marketers don’t get together a whole lot, at least not in the same piece of content. But there’s no reason they can’t peacefully coexist in one article, in one URL.
Imagine. One topic, one message, united in quality, but with two separate and equally powerful sources of traffic: search and social.
Is it possible? Can one post be optimized for both?
Yes. And when it happens, the traffic is greater than the sum of its channels.
Um. Actually, the traffic is equal to the sum of its channels. But we’re not here to do math. We’re here to create the right type of content that gets traction everywhere.
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This week’s guest is a self-learner. She aspires to help people’s small businesses succeed beyond their wildest dreams by making social media marketing plain and simple to understand and implement. She is Laura Roeder, and she is a Digital Entrepreneur.
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On this week’s episode, we’re joined by Bill Kenney. His unyielding passion for design began at a young age, but has been developed and honed over his decade in the industry. As a business owner, Bill has developed both the design acumen and business knowledge necessary for success. He’s the co-founder and creative director of Focus Lab.
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What if we told you about an ultra powerful, infinitely flexible social media tool that allows you to publish business-building content — text, audio, or video — without holding you to any arbitrary rules?
It’s a tool that fixes everything that’s broken about the existing social media sites, new and old.
It gives you an astonishing degree of freedom — to say what you want, the way you want to say it, and in the format that works best for you.
With this tool, no one can ever tell you your content is “overly commercial” or flag an image as “possibly inappropriate.” As long as you aren’t breaking the law, the rules are totally up to you.
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