This is too cool. And if you don’t think it qualifies as art, tell us about it in the comments…
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Are there any three sweeter words to the ear of a blogger?
One of the points I really wanted to stress in my free Viral Copy report was that linking out often to others was one of the key secrets to blogging success. It may be counterintuitive, but it’s the engine that drives the blogosphere.
Quite a few people have been making it a point to promote free and open linking. There’s Chris Pearson’s Indie Virus, Easton Ellsworth’s Blog Tipping and most recently Mike Siger’s Link Leak Project. And uber-trooper Liz Strauss basically devotes half of her blog to pointing out others who may be under the radar.
Eric Mattson is an American marketer living in Stockholm, Sweden. He’s decided to do something very interesting with his blog.
Eric’s goal is to perform 1,000 interviews with people involved in marketing and social media. For example, earlier this month he interviewed Richard Edelman of Edelman PR about blogging and why the social evolution of the web is the great equalizer for public relations.
Now, with such an ambitious goal, you’ve got to expect some filler. So following up his chat with Edelman is an interview with . . . yours truly.
Seriously, I had a lot of fun talking to Eric about a whole range of subjects, including SEO, internet marketing, blogging, and copywriting. He’s a great guy, and the podcast came out pretty well, especially when you consider that he was on Skype and I was on a cell phone.
I’m sure Eric will get back to interviewing important people soon. 🙂
Just when you thought it was safe to get really excited about the fantastic possibilities of the Internet again, a dark cloud looms. The Internet as you have always known it is facing a serious threat that requires your attention.
The issue is Net Neutrality. If you’re not sure what that means, I’ll try to succinctly sum up its importance to you.
All of your current Internet marketing plans depend on Net Neutrality. And likely, a lot of what you do online outside of the scope of business depends on it too. Net Neutrality allows everyone to compete on a level playing field and is the reason that the Internet is a force for economic innovation, civic participation and free speech.
So who are the Four Horsemen looking to destroy the Internet as we know it?
The reformed AT&T wants the power to allow big corporations that pay Internet providers for dominant placing on the Web to muscle out startups and entrepreneurs. The little guy will be left in the “slow lane” with inferior Internet service, unable to compete.
Comcast would just love it if they could favor their own services, so you won’t be able to choose more affordable providers for online video, teleconferencing, Internet phone calls, and software that connects your home computer to your office.
Could Big Media partner with companies like Verizon to put bloggers out of business and silence the threat to their content monopolies? It would be simple under such an arrangement to skyrocket the costs to post and share video and audio clips—silencing citizen journalists and putting more power in the hands of a few corporate-owned media outlets.
Likewise, when Time Warner Cable has the ability to steer the choices of your customers (and you) to their preferred services for online banking, health care information, sending photos, planning vacations, etc, your business and your freedom are history.
This is not a conspiracy theory.
The US Congress is pushing a law that would abandon Network Neutrality, the Internet’s First Amendment. Network neutrality currently prevents companies like AT&T, Verizon, Comcast and Time Warner from deciding which Web sites work best for you — based on which site paid them the most. Without Network Neutrality, the scenarios outlined above are just the beginning. And it will affect people all over the world, not just in the States.
To learn more, and get involved, you can do several things:
They WILL win if we are apathetic. Do something, or find a way to earn a living that doesn’t involve the Internet.
UPDATE: In a surprise victory, the House Judiciary Committee approved a bill that would require broadband providers to abide by strict Net neutrality principles, meaning that their networks must be operated in a “nondiscriminatory” manner.
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Updated Breaking News: Read all the way down!
After an extensive campaign by Publishing 2.0’s Scott Karp and Prince Campbell of Chartreuse (with me behind the scenes and in the comments) designed to eliminate MySpace as a competitor, the three of us can finally announce the stealth project we’ve been working on for months.
And I’m also proud to announce that we will be joining the 9Rules Network from Day 1!
Scott, Prince and I could not be more excited. We think that the brains behind 9Rules will provide us with valuable insight on this project, well beyond the traffic and exposure that the network provides.
Of course our project is still in Beta, and of course it’s invitation only, so if you’re interested, sign up for the launch list to score an invite.
P.S. April Fools (go ahead and click the orange button after the click through… it won’t hurt, I promise!)
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Web 1.0: You have a herd of cows. You slap banner ads on them and go public.
Web 2.0: You have a herd of purple cows that attracts people from all over. You care for and feed the cows, but your visitors take all the milk for free.
If you don’t have time to read today’s lengthy post, my playful little remix of the old joke about world economic systems above may be all you really need to ponder. If you have time, carry on reading for elaboration, a bit of music history, and hopefully, a point.