Many professional copywriters don’t think of blogs as a way to generate sales. Why? Because blogs are not a “direct-response” environment, and some of the very best copywriters are in the direct-response field.
Direct-response copywriting is a form of marketing designed to elicit an immediate action that is specific and quantifiable. Meaning, you’ve essentially got one shot at getting a certain percentage of readers to respond in the way you want them too. The response rate dictates your level of success.