Over 15 years, Technology Translated host Scott Ellis has built sites that number well into the high-hundreds, and the failure of business owners to own and control their digital assets is the single biggest mistake he has observed across that time.
And a lot of you are still doing it.
In the era of the “Sharing Economy,” the idea of ownership might sound a bit archaic. But failing to control your digital assets can leave you in a world of hurt when the person who does control them is no longer around. And equally bad is failing to control your digital content by building it on a platform you don’t control.