Today, we are talking to the Showrunners who are running a podcast and are thinking about starting a second one — or maybe even a third or fourth.
Do you want to make more money from your podcast? Rhetorical question. 🙂 Of course you do! We all do. One of the clearest paths to revenue with a podcast is sponsorship, but it can also be the most difficult to tap into it, especially for newer or niche shows. In this episode, Jerod shares three lessons he learned recently when he signed a new sponsor on to one of his shows.
We’re back! And, we hope, better than ever. In our triumphant return to the mics for the beginning of Season 2 of The Showrunner, we tackle a listener topic idea that we’ve had percolating for a while and discuss the best methods for identifying potential guests for your show.
The playing field has been leveled and the barriers to entry have been torn down.
Every day, people enjoy inspired lives built upon their art, their passions, and their ideas.
Not because someone gave them permission, but because they decided this was their time and they weren’t going to be satisfied if they missed it.
It is no longer a question of whether or not “they” will let you. It is simply: will you?
Starting today, you could create and launch a podcast in 30 days, have it build an audience of rabid fans, and — through the power of podcasting — potentially reach millions of people around the world.
Seems unlikely, doesn’t it? Yet, it happens almost every day.
Let’s start with a question you know the answer to:
What do you need to build a successful online business today?
Well, you start with a growing, loyal audience who views you as an authority. Content Marketing 101.
Now another question you probably can answer:
How do you stand out from the crowd, cut through the noise, and build an authentic connection with an audience when there is already so much content out there and more coming every day?
Isn’t it too … late?
No, it’s not too late.
But the reality of the content abundance all around us does mean that we cannot blend in and expect to stand out.
We must attract attention, be useful, and build trust.
In other words, we need to be remarkable.
And there is no better way to create an authentic connection with an audience than through a remarkable podcast.
Now I’ve got a question I bet you don’t know the answer to … yet.
What if there was a way to cut through the noise, get noticed, and make a real connection with your audience?
For many businesses, on-demand audio content is the way to do just that.
Podcasting is gaining in popularity, as you may have noticed, but the medium is not oversaturated.
There’s still plenty of room in the market for you, so don’t worry that you’re too late to get started.
It could be argued that podcasting is not right for every business. It could also be argued that blogging is not right for all businesses.
Yet, if your business takes content marketing seriously, then podcasting can be a strong component of your content strategy.
Here are four reasons to embrace podcasting as an integral part of your strategy.