Many people think the main barrier to online marketing success is a lack of traffic.
But it’s really a lack of trust.
There’s a million ways to get traffic, whether you pay for it with money or pay for it with time.
But the question remains as to whether you can convert that traffic into actual sales.
Even when your offer is great, and your copy sings, and your order process is painless, one thing stands in the way of the sale.
A lack of trust.
You can thank your marketing predecessors for that.