Think back to a webinar you attended in the past.
You signed up for that online training for a reason, right? Maybe you dug the topic, or you really liked the host. Or maybe you were genuinely interested in buying what that webinar might be selling, but you wanted to learn more about the product first.
Then the day of the session arrived. You tuned in, ready to take notes. It started out well. The host was articulate, knowledgeable, and had a lot to say.
But as the well-meaning host opened up their mind and spewed a ton of information, the minutes started to tick away. And you found yourself wondering:
“Yeah, that’s great, but what are you trying to sell me?”
After all, you know how it works. No one hosts a webinar just to give away free knowledge. Therefore, they’re trying to sell you something.