Webinars Archives - Page 3 of 5

Written by Brian Clark | April 17, 2018 | 1 Comment

How to Turn Leads Into Clients with Modern Email Marketing

When it comes to building an audience that builds your freelance or consulting business, email remains the undisputed heavyweight champion.

Email was the original “killer app” — everyone uses it, and that’s why it’s been the absolute best channel for digital marketing and audience building. And yes, that’s still true in 2018.

The stats don’t lie. Every $1 spent on email marketing produces $44 in return, probably because 58% of adults wake up and immediately check their email (mostly on smartphones). And email remains 40 times better at converting people than Facebook and Twitter.

But that doesn’t mean that email marketing is the same as it’s ever been in years past. In fact, this is the one area where technology gives strategic content marketers an undeniable edge.

In other words, the money is still in your email list. But things have changed.
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Written by Sonia Simone | March 8, 2018 | 0 Comments

A Potent New Content Tool and the Power of “No”

This week we’re talking about chatbots, ruthless editing, and the impressive power of the word “No.”

On Monday, I unpacked some of the reasons why I’m now a chatbot cheerleader. If you’re already familiar with this tool, feel free to mock me for not knowing about it sooner. (And really, I should have, because way back in October of 2016, Brian Clark was telling us that this type of tech would be the next great opportunity for writers.)

I predict that the Copyblogger-style, audience-driven, “poet and killer” approach will be a huge factor of success with chat.
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Written by Sonia Simone | March 5, 2018 | 15 Comments

3 Surprising Benefits of Chatbots (No Creep Factor Required)

When you hear the word “bot,” what goes through your head?

For me, it’s a toss-up: Election sabotage, death threats on Twitter, or the Cybermen.

Not an awesome list of associations.

But late last week, I happened to catch a session with Andrew Warner at Social Media Marketing World on how to use chatbots to connect with audiences … and I learned a lot of things that seriously challenged my assumptions.

Andrew’s an expert on how to use “chatbots” — automated tools that can communicate on platforms like Facebook Messenger — to deliver messages.

Here are a few of the surprises I took away from that session — they might surprise you, too.
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Written by Sonia Simone | October 5, 2017 | 0 Comments

15 Takeaways from Our Private Community (Plus Some Time-Savers for Writers)

Did you know we have a thriving private community of content marketers who get to sink their teeth into fresh, in-depth education every week?

Well, we do — and this week we’re sharing insights from that community.

On Monday, Jerod Morris recapped an epic answer he gave in one of our Authority Q&As recently. (As soon as he’d spoken it, I asked him if he could write a post about it.)

The question was about what a newcomer to webinars should know about delivering something worth attending — and Jerod prepared this in-depth answer, with seven solid points that will lift your webinar above the mass of “Meh.”

On Tuesday, I offered our October Content Excellence Challenge prompts. These are fun exercises you can work on to make your content better and to make more of it. I included three points that I observed during an Authority critique session — areas for improvement that I see again and again when I take a close look at a content-based site.

Then on Wednesday, we shifted gears a little, and Stefanie Flaxman revealed quick but mighty time-savers for writers. You might not realize how much time and creative flow you can save by getting familiar with keyboard commands (things you can type rather than getting your mouse or trackpad involved). They’re easy to learn, and they let you stay in that peak flow state so you can think about your words, not your trackpad.
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Written by Jerod Morris | October 2, 2017 | 12 Comments

7 Golden Rules for Hosting Webinars that Engage and Convert

Webinar shock.

Familiar with it? Probably not, because I just made up the term.

But you’re probably familiar with Webinar Shock’s sister term, Content Shock.

It’s the idea, first described by Mark Schaefer, that we have entered an age in which “exponentially increasing volumes of content intersect our limited human capacity to consume it.”

In other words: there’s just too much damn content.

And, well, it’s tough to argue with that. Just open up Twitter, perform a web search, or check your inbox. Good luck consuming even a fraction of what piques your interest.

That’s a major obstacle for content creators, but not a substantial threat to content marketing.

What it does mean is that your content marketing strategy better start with creating the highest quality, most audience-focused content possible — because that is the only way to have a smidge of a chance at getting and keeping your target audience’s attention.

Which brings us back to webinars.
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