Editor’s note 11/28/17: Our Black Friday sale ended on November 28, 2017 at 8:00 p.m. Eastern Time.
The lines. The noise.
The endless circling to find parking.
Black Friday is an American institution — and for good reason. Commerce is king, humans like to save money, and Black Friday marries those two together unlike any other date on the calendar.
But over the last handful of years, something has come along and revolutionized the way smart shoppers experience Black Friday.
Do you know what it is?