When you’re a freelancer, your clients impact everything.
Who you choose to work with (and how you choose to work with them) directly affects your income, lifestyle, productivity levels, mental health, and the satisfaction you gain from being self-employed.
In other words, your relationships matter.
And when they aren’t built on a solid foundation of trust, value, and mutual respect, business becomes stressful, and you end up plagued with the awful anxiety that comes with not feeling in control of your environment.
No one does their best work in those conditions.
But the good thing is, there are some simple ways to prevent that loss of control and instead build strong, pain-free client relationships that allow you both to flourish.
Where bad relationships begin …
Poor client connections are usually a result of unclear boundaries, lousy communication, or a mismatch in your marketing strategy.
Of course, these are all problems you can fix.
By tweaking your prospecting, positioning, and operational processes you can:
- Drastically improve the quality of your client pool
- Revamp the way you work and manage your projects
- Increase your productivity, job satisfaction, and day-to-day happiness
But before we take a look at three powerful strategies that can make these things happen, we need to talk about what you accidentally might be doing to sabotage your client relationships.
Set boundaries (and stick to them) to earn your client’s respect
Creating clear boundaries between work and the rest of our lives is something all self-employed people have to do.
It’s why we create terms of service and operational guidelines. But it’s not enough to just have these processes written down — we have to follow through.
Letting small issues slide or giving in to “just this once” shows your clients that you don’t respect your boundaries, so why should they?
If you’re filled with anxiety and unnecessary stress because of an off-putting or obtrusive client, you might need to reflect on how well you’re following your own rules. And tighten ship if necessary.
High expectations: Why it’s so important to control communication channels
The rules you set around your communication are just as important as some rock-solid terms of service.
If you fail to control the communication channels, then you can expect “urgent” emails late on Friday nights and Facebook messages pleading for an answer to “just one quick question.”
When you don’t set the expectation for how you do business, your clients will set their own. And I can guarantee they will expect more from you than you’re comfortable with (and are being paid for).
This is where clear communication guidelines become invaluable.
Here are several helpful starting points for controlling your client communications with confidence:
- Avoid giving out your personal mobile phone number. Use an alternative like Slack or Skype for client calls and contact.
- If you use Facebook messenger, set up your auto-reply. Make sure your clients know that while you do check this channel, it is not a direct line that’s monitored 24/7. Tell them your preferred method.
- Limit your scheduled client calls to once a week. You can do a recap of the week prior and set the expectation for what you will deliver for the next week all in the same call. For smaller queries and questions, you want to be able to move them to a more convenient channel like chat.
- Consider scheduling time for chat/messaging. I use Slack for client communication and have in the past opened up a 30-minute window 3–4 times a week for Q&A and addressing minor problems. It works well if you have multiple clients.
- You can have a mini support session with all of them. Be sure to make it clear that you won’t necessarily take action on anything during the chat, but anything that requires more than a discussion will either get done within the next week, or will be further discussed in detail on your next call.
- Make your contact hours visible in your email signature. This a simple way to let your clients know when you’re available for contact and more importantly, when you’re not.
Clear communication is critical to healthy client relationships and a less stressful workday. So set the expectation upfront, restrict access as much as possible, and stick to the boundaries you set.
Check yourself: Are your expectations and emotions contributing to the problem?
While it’s nice to be able to blame the client for any bad vibes creeping into your relationship — it’s wise to take a step back and see if you might be part of the problem.
I know I have a tendency to overthink things and, at times, that has brought an excess of emotions and foolish expectations into my decision-making and communication. When you work for yourself (and likely, by yourself), it’s so easy to create your own anxiety (often about silly things).
But training yourself with simple techniques and learning to strip away as much of the emotion as you can from your client interactions will make it easier for you to make smarter decisions, and gain the respect of the people you choose to work with.
Three simple strategies that can filter out difficult clients
Amazing clients aren’t unicorns; they really do exist.
And when you focus on clever prospecting, clear processes, and smart positioning — they’ll be much easier for you to find.
It’s time to look at some tweaks you can make to avoid painful clients altogether.
These are three of my favorite strategies for finding better clients and managing them (and their projects) more effectively:
Strategy #1: Seek high-value clients from the get-go
High-value clients are the key to smooth operations and an enjoyable work environment — it’s as simple as that.
“High-value clients value your input and expertise, and regard you as much more than just a hired gun. They also pay you really well, because they aren’t buying a commodity service that can be sold by the lowest bidder (e.g., someone charging $8.00 an hour on oDesk).”
– Brennan Dunn
High-value clients respect you as the expert you are and value your time and input. And from what I’ve found, the most effective way to get this superior breed of client is to use superior methods for attracting them.
Here are a few things to consider to start attracting the right kind of clients moving forward:
- Create more (and do it consistently). Content builds your authority and there are plenty of ways you can use what you create to promote your business, make more sales, and increase your value.
- Put yourself out there. Get on the radar of the people you want to work with. And once you’re there, showcase your expertise to the best of your ability (this is where content comes in handy). Networking is easier when you have the content to back you up.
- Make it obvious that you can be hired. Let people know you can solve their problem and have a clear contact funnel. Better yet, get so great at prospecting that you gain permission to contact them.
- Go after prospects who don’t need to be convinced of your value — they already get it.
And as our good friend Ed Gandia says:
“When you’re marketing your writing services, go after prospects who are already marketing themselves well. Because that tells you that they ‘get’ the value of what you’re selling. You won’t have to convince them that having well-written marketing materials is important. They already know that.”
Value-based and respect-driven relationships reduce friction, headaches, and unnecessary back-and-forth between you and your clients.
And in my experience, clients who respect and value your work tend to just leave you to do your thing — giving you the freedom and flexibility that we freelancers crave. 🙂
Strategy #2: Roadmapping — position yourself as the expert with clear strategic direction
Roadmapping can do two important things for your business:
- Make it easier to convert a prospect into a client
- Create revenue from all the time and effort you spend on your proposal
Brennan Dunn from Double Your Freelancing describes it as:
“… a way to charge for a small, fixed-price engagement that delivers a small amount of value to a client, while preparing them to invest in a much larger engagement (like redesigning their website or building custom software.)”
With roadmapping, not only do you showcase your expertise by making it clear how you can get your client from point A to point B, you can also charge for it.
If you spend hours on proposals and designing plans for your clients’ projects, consider turning that process into a small one-off product.
So, even if they decide to go elsewhere, you’re making money for the hard work you put into learning about your clients and what they want to accomplish.
Here’s a useful podcast episode on the topic of roadmapping if you’re interested in learning more about it: Building Trust Through Roadmapping
Strategy #3: Onboard your clients with finesse
If you do manage to secure a new client, you want to make an impeccable first impression.
And your onboarding process is your best opportunity to demonstrate your professionalism, set expectations for working together, and reinforce how you like to do business.
I listened to an excellent episode of the Unemployable podcast featuring Jennifer Bourn, where she walks through the step-by-step system she uses to onboard new clients.
It was eye-opening to see how easy it is to address many of those common problems that can arise with new clients. And how simple (and enjoyable) those processes make the rest of the work.
When you have effective processes, you reduce the stress of dealing with someone new, and at the same time, you build trust with your client by keeping them informed and up-to-date.
Clients love to know that you know what you’re doing. And a well-designed onboarding process instills confidence and makes it abundantly clear that you’re a polished professional who can deliver the results you promised.
Don’t let it fester — get out ahead of the problem
If your client pool is less than satisfying and your work is becoming less enjoyable and more draining, it might be time for you to make some strategic changes to the way you build and develop your relationships.
If you feel stuck with painful clients — or they’re just not the quality you want — make it a project for yourself this quarter to implement one of the three strategies I talked about today:
- Gain higher-value clients by improving your prospecting. Better clients = better everything.
- Position yourself as the expert with strategic roadmapping. Charging for the proposal ensures your clients get your best work. And you get paid for the time and effort you put in.
- Polish your onboarding process to demonstrate your prowess. You keep the client informed and at ease with a well-oiled system, as well as make your job easier.
When you focus on building trust, value, and respect into your client relationships, not only do you gain better clients … the satisfaction and fulfillment from working with great people will feed into the rest of your life — allowing those areas to flourish too.