A long time ago, in a galaxy far, far away, I wrote this tagline: “Remarkable business begins with remarkable communication.”
That was a bedrock principle for me when I was starting out as a marketer.
I still find it a bedrock principle of marketing, particularly content-driven marketing.
This week, we got into a When, a Why, and a What for the kind of exceptional, empathetic communication that builds great businesses.
On Monday, Stefanie Flaxman shared her experience and advice on when to send article pitches and other “cold” (or at least not piping hot) requests by email. She also gives recommendations for when and how to follow up gracefully if you don’t hear back. Because email inboxes can be scary, scary places.
On Tuesday, Loryn Cole explored why effective communication — with colleagues, employees, clients, or anyone else — is a lot like a growing garden. You can pull up all of the weeds you want, but eventually you have to do the deeper work of creating an environment where great communication flourishes.
And on Wednesday, I presented what I believe is broken about the “content marketing playbook” — and how to move forward amidst extreme content clutter. Audiences don’t want to go back to a world of shouty ads and irrelevant pitches — so what should we be giving them?
Over on the Copyblogger FM podcast, I talked about how writers can move from “making a living” to “driving revenue” — and why we want to.
If you’ve considered (or even started) writing a book, you know how intimidating it can be. On The Writer Files, Kelton Reid continued his conversation with author, educator, book coach, and founder of Author Accelerator, Jennie Nash, about tools and strategies for writers struggling with finishing a book.
Product of the week: Creative Content Foundations
Our Creative Content Foundations course is all about the fundamental professional skills that will make clients love you. It’s perfect for content marketing freelancers who are ready to take their careers to the next level, as well as folks working on teams who want to up their game.
Chief Content Officer, Copyblogger Media
Catch up on this week’s content
by Stefanie Flaxman
by Loryn Cole
by Sonia Simone
by Sonia Simone
by Kelton Reid
by Brian Clark