Content creation can feel a lot like spinning plates.
Once you have one element rolling along, there’s another you need to attend to, and another, and another …
Let’s go through a complete piece of effective content for your business, from headline to CTA.
On Monday, I described the difference between clickbait and a damn good headline. You need a headline that grabs attention if you want someone to open your content, but you can’t abuse your power as a headline writer.
Check out the post to get a 3-step tutorial for writing better, audience-focused headlines — starting today.
Do you know how to write a damn good headline?
How about insightful, persuasive content that delivers on your headline’s promise? Then you might be a match for our Content Marketer Certification program!
It’s a powerful tool that helps you position your business for greater success. And if you earn a Certified Content Marketer badge to display on your website, prospective clients see that you have the training they’re looking for … and they’ll feel more confident hiring you.
Enrollment is closed at the moment, but we’ll be reopening for a limited-time at the beginning of 2020 to let in a small group of new students. Add your email address to the waitlist below to be the first to hear about how you can join us.
On Tuesday, Sonia Simone led us from our powerful headline into content that doesn’t waste anyone’s time. In attempt to be entertaining, the main point of our content — and its benefit to readers, listeners, or viewers — sometimes gets buried.
Sonia helps us find the right balance of a compelling story and focused writing.
And on Wednesday, Brian Clark offered 5 Ways to Convert More Prospects by Making Your Case.
Your headline draws them in, while your opening copy maintains the magnetic hold. The express benefits give them hope that they may have found the solution they desire. And then you ask for the sale with an explicit call to action.
A total win, right? Then why are you still disappointed with your results?
You’re doing a lot right, and that’s why you make some sales. But you could be selling a lot more if you take the time to make your case.
Brian’s quick copy tip shows you how to do just that.
Talk with you next week!
Editor-in-Chief, Copyblogger Media
Catch up on this week’s content
by Stefanie Flaxman
by Sonia Simone
by Brian Clark
by Kelton Reid