Hey there — welcome back to the Copyblogger Weekly!
So, I’ve been known to lean a bit toward the “kumbaya” side of content marketing. (“Kumbaya” meaning, “Let’s all join hands and sing songs about our feelings!”)
But I have bills to pay, just like you do. Selling is an integral and important part of business. And content marketing is as much about marketing as it is about connection.
This week, we’ve got some content to help you unapologetically, effectively — maybe even joyfully — sell some stuff.
On Tuesday, I was tickled to see Beth Hayden riffing on a presentation I did at our live event in 2015, cracking open the three essential elements your landing pages need to make more sales.
Yesterday, we revisited a classic Brian Clark post on how to motivate audiences to buy. He has some fascinating insights into what we really mean when we say we “sell from emotion,” and about the emotional states that prompt us to act.
And The Showrunner podcast this week dives into how to use empathy (very kumbaya) as a map for creating the products and services your audience will love (very pragmatic). Which is really what we’re all about.
Digital Commerce Academy closes to new students on Friday
Quick reminder that Digital Commerce Academy (DCA) is going to close to new students on Friday, October 28, 2016 so we can put all of our focus into developing some killer new courses for our members.
Don’t worry, DCA will be back … but not until 2017, and with a substantially higher price.
If you’re into the mix of ethical connection and pragmatic business solutions, DCA is a great resource for you.
We’ll be adding the videos from our recent live Digital Commerce Summit, as well as a live workshop I taught with Brian Clark that walks you through how to plan, execute, and market a digital course.
After Friday, October 28, 2016, you can still register for a free DCA membership. When you do, you’ll be among the first to hear when doors reopen in 2017. Get all the details here:
Hope you enjoy this week’s content, and I’ll catch you next week!
Chief Content Officer, Rainmaker Digital
Catch up on this week’s content
by Pamela Wilson
by Beth Hayden
by Brian Clark
by Brian Gardner & Lauren Mancke
by Jerod Morris & Jon Nastor
by Brian Clark & Jerod Morris
by Sonia Simone
by Kelton Reid
by Brian Clark
by Pamela Wilson & Jeff Goins
Behind the Scenes with Matthew Berry
with Matthew Barry and Pamela Wilson
Friday, October 28
What can you do when you have a nice-looking site that’s not converting as well as you want? And will content marketing really work to promote a thoroughly offline business like a fly fishing lodge in Idaho? Don’t miss this opportunity to learn from someone who’s on the front lines, using content marketing to promote a strictly offline business.