Editor’s note 11/28/17: Our Black Friday sale ended on November 28, 2017 at 8:00 p.m. Eastern Time.
Someone must have slipped the team some hot sauce, because it seems we’re all feeling a little spicy. This week features strong points of view and plain-spoken advice.
Ever feel a little shy telling people you’re a marketer? Do you worry that what you do seems sleazy to some? While marketers aren’t quite at “politician” level of public loathing, a lot of folks misunderstand what ethical marketing is about.
On Monday, Stefanie Flaxman shared five examples of marketing that’s helpful, not creepy or sleazy.
On Tuesday, Brian Gardner gave us a preview of our annual great-big festival of savings — in other words, our Black Friday promotion for StudioPress. You won’t even have to wait until U.S. Thanksgiving (or be in the U.S., for that matter) to get your discount.
And on Wednesday, I highlighted a trend I’m seeing in the web’s most powerful content writers. It’s a potent combination that you can introduce into your own content, whether you’re promoting your own business, doing client work, or creating content as part of a marketing team.
Over on The Digital Entrepreneur podcast, Sean Jackson interviewed three women (I was one) for a lively panel called “Does Digital Marketing Suck for Women?” Spoiler alert: the answers are a mix.
On Copyblogger FM, I talked about five general principles to keep yourself out of SEO-induced stress disorder. Because making yourself bananas trying to keep Google happy just isn’t any fun.
And speaking of SEO, on the Sites podcast, Sean joined Jerod Morris to discuss some optimization tips, including how to optimize your content for voice search.
That’s what’s new on Copyblogger this week — hope you enjoy, and have a terrific weekend!
Chief Content Officer, Rainmaker Digital
Catch up on this week’s content
![if you have a great offer, weak marketing actually does everyone a disservice]()
Marketing Doesn’t Have to Be Sleazy: 5 Real-World Examples
by Stefanie Flaxman
![sneak peek at this year’s massive black friday discount]()
Here’s a Quick Sneak Peek at This Year’s Massive Black Friday Discount
by Brian Gardner
![How do you convey vulnerability without squandering your authority?]()
The Most Powerful Writing Voice for 21st-Century Content
by Sonia Simone
5 Rules of Thumb to Relieve SEO-Induced Stress
by Sonia Simone
What’s New in SEO? (And What’s the Future of This Podcast?)
by Jerod Morris
How Noted Scientist & Bestselling Author of ‘Soonish’ Dr. Kelly Weinersmith Writes
by Kelton Reid
Does Online Marketing Suck for Women?
by Sean Jackson
A Counterintuitive Key to Solo Success, with Kaleigh Moore
by Brian Clark
Reader Comments (3)
I will be looking at your ideas on how to optimise for voice search. Very important nowadays
Yes, I think the next be big thing will be voice search. Not many people have thought about optimizing content for it, interesting article.
I kind of get what you mean which is why I tell people more specifically that I help travel businesses with online marketing and advertising. Most people still don’t know what I mean when I say “SEO”. And yes being in online marketing as a woman is definitely different from my male colleagues. I learned this after going to a few digital entrepreneur conventions which are literally like 90% men lol.
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