This week, we have some resources to help you actually Sell the Thing.
Because you can create magnificent content all day long, pull together a wonderful audience, and produce a glorious product or service. But if you lack the skills to Sell the Thing, you don’t get the benefit of all that hard work.
On Monday, Stefanie Flaxman outlined crucial “survival skills” for service providers — the ones that will help you set boundaries and actually enjoy your clients.
On Tuesday, Chris Garrett shared some simple ways to get started with relationship-building webinars. We’re cooking up a very cool resource for you that goes deep into this topic — and you can get a running start with Chris’s post today.
And on Wednesday, I wrote about the discomfort a lot of folks feel when they think about selling — and what selling is really about. If you prefer audio, there’s a podcast version of the post on Copyblogger FM.
Over on the Site Success podcast, Sean Jackson and Jerod Morris talked about building a community from scratch — to attract and nurture relationships with the right people, while minimizing the impact of trolls and time-wasters.
Also on Site Success, Jerod Morris walked you through three questions that will sharpen up your headlines and get you the traffic and engagement your site needs.
Enjoy the content, sharpen those skills, and if you want to strengthen your selling muscles, get signed up for the upcoming workshop on non-creepy selling!
Chief Content Officer, Rainmaker Digital
Catch up on this week’s content
by Stefanie Flaxman
by Chris Garrett
by Sonia Simone
by Sean Jackson
by Sonia Simone
by Jerod Morris
by Kelton Reid