Goodwill can be the difference between a happy, growing community and a declining audience where you get more unsubscribes than opt-ins.
Join The Mainframe hosts Tony Clark and Chris Garrett as they discuss how goodwill works in your digital business, what you can do to generate more goodwill, and how to nurture it with your content.
In this episode of The Mainframe, hosts Chris Garrett and Tony Clark reveal:
- What we can learn about goodwill from Marvel versus DC
- The secret to strategic generosity
- Why engagement requires much more than answering comments
- How authentic nerdiness and engagement work together to build communities
The Mainframe on iTunes