It’s Killer Headlines week at Copyblogger! Our guest editor Jon Morrow will be delivering up great content for you all week on how to write headlines that get results.
Up first, a stellar special report for immediate free download.
Some people say Merry Christmas.
Others say Happy Hanukkah.
Still others believe the holiday season is a massive conspiracy created by corporate America to part you with your money.
Whatever your orientation though, one thing is for certain:
You love free swag.
In past years, Copyblogger Media has been a little chintzy around the holidays, in my opinion. Sure, we’ve given you our regular — albeit awesome — daily content right up until Christmas. But we’ve never prepared an actual gift for you.
And that’s wrong. Because … well … we love you guys. And that’s not just the eggnog talking.
So this year, I begged indulgence to do something special. I asked if I could give away maybe the greatest report I’ve ever written, and Sonia agreed.
It’s 55 pages long.
There’s nothing for sale at the end.
All you have to do to get it is provide your email address.
To get the report, click here.
So what’s the free report about?
In short, it’s a cheat sheet for writing blog posts that go viral.
About two years ago, I developed it for internal use at Copyblogger, passing it to writers I was mentoring to help them with their posts. Later, I transformed it into a bonus for my Guest Blogging class, and it became even more popular than the class itself.
It’s not a book. It’s not even really a report. It’s a collection of some of the best headline templates ever written, along with a few examples and my thoughts on what makes them work.
What’s special about it, though, is how simple it is.
No, it’s not going to make you a successful writer all by itself, but it will increase your traffic, assuming you have anyone at all reading your work. It’s the closest thing to a magic bullet I could possibly give you.
And besides, it’s free. So go grab it:
Get the report at HeadlineHacks.com
Of course, you might wonder …
Won’t these headlines stop working once everyone starts using them?
And while it’s a common concern, it’s actually not something you need to worry about. Chances are that yes, you will start seeing them everywhere, but that’s like buying a Honda Civic, and then everywhere you go, you see Honda Civics.
There aren’t more of them. You just started paying attention to them.
Your readers, on the other hand, are oblivious. (Read this if you don’t believe me.)
Every publication in the world could start using them for every article, and it wouldn’t even register a blip on readers’ radar. Not because readers are blind, but because, while readers definitely respond to good ones, they don’t care about headlines.
If it works though, you will find yourself caring very much. Like some of my students, you might even decide to use nothing else but this template.
So give them a try.
Oh, and don’t forget to download the report itself. Again, all that is required is an email address to download it.
This is about generosity. This is about saying thank you. This is about cutting through the BS and getting you some results.
Happy holidays to you and yours,
Your Friends at Copyblogger
About the Author: In addition to serving as Associate Editor of Copyblogger, Jon Morrow is on a mission to help good writers get traffic they deserve. If you’re one of them, check out his upcoming blog about (surprise!) blogging.